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	<title>iYellow Wine Club</title>
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	<link>http://iyellowwineclub.com</link>
	<description>iYellow Wine Club is a social wine club based in Toronto with monthly wine events, wine tours, wine socials, a wine school, online wine store and e-newsletters. Join along with 5000 members.</description>
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		<title>Malivoire big box ad</title>
		<link>http://iyellowwineclub.com/advertising-sidebar-300-x-250/malivoire-big-box-ad</link>
		<comments>http://iyellowwineclub.com/advertising-sidebar-300-x-250/malivoire-big-box-ad#comments</comments>
		<pubDate>Fri, 23 Jul 2010 16:20:54 +0000</pubDate>
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		<title>Post #19 &#8211; Lets Kick It! Event Review (By Chantel Chaisson)</title>
		<link>http://iyellowwineclub.com/blog/post-19-lets-kick-it-event-review-by-chantel-chaisson</link>
		<comments>http://iyellowwineclub.com/blog/post-19-lets-kick-it-event-review-by-chantel-chaisson#comments</comments>
		<pubDate>Mon, 12 Jul 2010 20:38:47 +0000</pubDate>
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		<description><![CDATA[Hey Wine Clubbers, we hope you were able to join us on Thursday, June 24th for Lets Kick It! If you weren&#8217;t able to make it, here’s what you missed:


CAMERA is Toronto&#8217;s premiere lounge and screening venue and it was our hot evening destination. We sipped and savoured some of the greatest wines South Africa had to offer and we enjoyed great music and of course, soccer too &#8211; on the big screen in the Camera Screening room! Not only is South Africa the host country for the 2010 World ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a rel="attachment wp-att-2579" href="http://iyellowwineclub.com/blog/post-19-lets-kick-it-event-review-by-chantel-chaisson/attachment/screen-shot-2010-07-12-at-4-23-43-pm"><img class="alignleft size-full wp-image-2579" title="Screen shot 2010-07-12 at 4.23.43 PM" src="http://iyellowwineclub.com/wp-content/uploads/2010/07/Screen-shot-2010-07-12-at-4.23.43-PM.png" alt="" width="205" height="121" /></a>Hey Wine Clubbers, we hope you were able to join us on Thursday, June 24th for Lets Kick It! If you weren&#8217;t able to make it, here’s what you missed:</p>
<p><br/></p>
<p style="text-align: justify;">
<p style="text-align: justify;"><a href="http://www.camerabar.ca/" target="_blank">CAMERA</a> is Toronto&#8217;s premiere lounge and screening venue and it was our hot evening destination. We sipped and savoured some of the greatest wines South Africa had to offer and we enjoyed great music and of course, soccer too &#8211; on the big screen in the <a href="http://www.camerabar.ca/">Camera</a> Screening room! Not only is South Africa the host country for the 2010 World Cup of Soccer, they are also a fantastic wine region with some really <a href="http://www.wosa.co.za/flash/webcopy/index.html" target="_blank">fantastic wines</a>. We couldn’t resist pairing them both for an exciting iYellow wine and sports based event!</p>
<p><br/></p>
<p style="text-align: justify;">
<p style="text-align: justify;">Attendees were able to taste twelve supreme wines, enjoy vintage photographic art, groove to some cool tunes and take a seat in the screening room to watch the CBC match of the day (Italy vs. Slovakia) game live streamed right to our venue.</p>
<p style="text-align: justify;">
<p><br/></p>
<p style="text-align: justify;">The wines of course were a huge hit too! If you haven’t had a chance to try wines from South Africa, please do, you will thoroughly enjoy them and you may even fall in love. The hands down gold medal favourite of the iYellow team was: <a href="http://www.sebekawines.com/">2007 Sebeka® Cabernet-Pinotage</a>e and the <a href="Diemersfontein Poinotage" target="_self">Diemersfontein Pinotage</a> . Pinotage is South Africa’s signature varietal and these 2 are winners. Pinotage pairs well with a wide variety of rich foods, such as pasta, fire-grilled meats, and vegetables with its longer lingering notes, and a mellow, full-bodied, and buttery taste. The girls of iYellow found it delicious and irresistible, and also loved the cool cheetah print cork! Ange also bought a case of the <a href="http://www.azureau.com/" target="_blank">Diemersfontein Poinotage</a> because she loved that one too!</p>
<p><br/></p>
<p style="text-align: justify;">
<p style="text-align: justify;">Lets Kick It! was a blast and so will our next hot Summer event, <a href="http://iyellowwineclub.com/upcoming-events-tours/an-outback-bbq" target="_blank">the Outback BBQ</a>, featuring tastes from the grill and Wines from Australia. See you there  on Thursday July 22nd!</p>
<p><a href="http://www.flickr.com/photos/iyellowwineclub/sets/72157624479609568/">PS be sure to check out the photos from the night!</a></p>
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		<title>Post #6 &#8211; What are you drinking at the Cottage?</title>
		<link>http://iyellowwineclub.com/wall/post-6-what-are-you-drinking-at-the-cottage</link>
		<comments>http://iyellowwineclub.com/wall/post-6-what-are-you-drinking-at-the-cottage#comments</comments>
		<pubDate>Mon, 12 Jul 2010 19:41:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Wall]]></category>
		<category><![CDATA[cottage]]></category>
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		<category><![CDATA[local]]></category>
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		<title>Ad -Top Banner &#8211; 728 x 90 &#8211; iYellow Wine Club</title>
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		<pubDate>Thu, 08 Jul 2010 23:59:50 +0000</pubDate>
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				<category><![CDATA[Advertising - Top Banner 728 x 90]]></category>

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		<title>Post #18 &#8211; Sip &amp; Savour Ontario (By Carlissa De Rose)</title>
		<link>http://iyellowwineclub.com/blog/post-18-sip-savour-ontario-by-carlissa-de-rose</link>
		<comments>http://iyellowwineclub.com/blog/post-18-sip-savour-ontario-by-carlissa-de-rose#comments</comments>
		<pubDate>Thu, 08 Jul 2010 23:08:35 +0000</pubDate>
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		<description><![CDATA[What better way to enjoy 100% local Ontario wines, than to attend the Annual Sip &#38; Savour tasting (celebrating the Ontario Wine Awards) at the Pantages Hotel downtown Toronto! On Thursday June 17th, I was invited to attend a seminar and wine tasting event dedicated to Ontario VQA wines, local cheese and artisanal breads. A large group of wine enthusiasts gathered to learn about 24 featured Ontario wineries, a tradition that has been going on since Tony Aspler founded the Ontario Wine Awards in 1995, creating a venue for recognizing ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://iyellowwineclub.com/blog/post-18-sip-savour-ontario-by-carlissa-de-rose/attachment/screen-shot-2010-07-08-at-7-07-44-pm" rel="attachment wp-att-2550"><img src="http://iyellowwineclub.com/wp-content/uploads/2010/07/Screen-shot-2010-07-08-at-7.07.44-PM-300x171.png" alt="" title="Screen shot 2010-07-08 at 7.07.44 PM" width="300" height="171" class="alignleft size-medium wp-image-2550" /></a>What better way to enjoy 100% local Ontario wines, than to attend the Annual <a href="http://ontariowineawards.ca/">Sip &amp; Savour tasting</a> (celebrating the <a href="http://ontariowineawards.ca/">Ontario Wine Awards</a>) at the Pantages Hotel downtown Toronto! On Thursday June 17th, I was invited to attend a seminar and wine tasting event dedicated to Ontario VQA wines, local cheese and artisanal breads. A large group of wine enthusiasts gathered to learn about 24 featured Ontario wineries, a tradition that has been going on since Tony Aspler founded the <a href="http://ontariowineawards.ca/" target="_blank">Ontario Wine Awards</a> in 1995, creating a venue for recognizing the quality, distinction and brilliance of local VQA wines.<br/><br />
I started the afternoon by attending a seminar on Ontario Rieslings called “Rieslings to Believe: Ontario’s Cinderella Grape” which was hosted by Natalie Reynolds, a winemaker at Thirty Bench Winery. We learned about the different clones of Riesling planted in both Niagara on the Lake (49B) and on the Niagara escarpment (21B); how the varietal continues to increase in popularity; and how Riesling is one of the least manipulated grape varietals at a winery. We then tasted four Rieslings:<br />
•	<a href="http://www.thirtybench.com/" target="_blank">Thirty Bench</a><br />
2008 Small Lot Riesling Steel Post Vineyard (2010 gold medal) $30.00<br />
•	<a href="http://www.rosewoodwine.com/" target="_blank">Rosewood Estates Winery</a><br />
2008 Riesling Reserve (2010 bronze medal) $25.00<br />
•	<a href="http://flatrockcellars.com/" target="_blank">Flat Rock Cellars</a><br />
2008 Riesling Twenty Mile Bench (2010 gold medal) $16.95<br />
•	<a href="http://www.tawsewinery.ca/" target="_blank">Tawse Winery</a><br />
2009 Sketches of Niagara Riesling (2010 silver medal) $18.00<br/><br />
Following the seminar, we tasted all four wines; each paired with a local pork and mushroom dish and determined, as a group, that the <a href="http://flatrockcellars.com/" target="_blank">Flat Rock</a> was the best pairing for this dish!<br/><br />
The afternoon event ended with an opportunity to independently sample some new releases, award winners and interesting blends. The size of the tasting room created a challenge for those attempting to focus on all aspects of the tasting process. I did however enjoy the opportunity to experience these local VQA wines.<br />
White Wine of the Year went to <a href="http://huffestates.ca/index.html" target="_blank">Huff Estates Winery</a> for their 2007 South Bay Vineyards Chardonnay ($29.95) and Red Wine of the Year went to <a href="http://www.vineland.com" target="_blank">Vineland Estates Winery</a> for their 2007 Cabernet Franc Reserve ($40.00) – both well deserved awards!<br/><br />
Every year, this event definitely makes me remember why I like to go home to Niagara and visit wine country. Definitely don’t forget to visit at least one of Ontario’s awesome wine regions this summer and mark next year’s tasting event on your calendar!<br/><br />
Some of my Picks:<br />
•	<a href="http://www.konzelmann.ca/" target="_blank">Konzelmann Estate Winery</a><br />
2008 Sparkling Riesling Methode Cuvee Close (2010 bronze medal) $16.00<br />
•	<a href="http://www.creeksidewine.com/" target="_blank">Creekside Estate Winery</a><br />
2007 Reserve Sauvignon Blanc (2009 gold medal) $26.95<br />
•	<a href="http://www.laileyvineyard.com/" target="_blank">Lailey Vineyard Winery</a><br />
2008 Old Vines Chardonnay $40.00<br />
•	<a href="http://www.southbrook.com/" target="_blank">Southbrook Vineyards</a><br />
2007 Whimsy! Cabernet Sauvignon, Lot 19 (2010 bronze medal) $34.95<br />
•	<a href="http://www.peller.com" target="_blank">Peller Estates Winery</a><br />
Andrew Peller Signature Series 2007 Cabernet Sauvignon (2010 bronze medal) $38.00<br />
•	<a href="http://www.southbrook.com/" target="_blank">Chateau de Charmes Winery</a><br />
2007 Late Harvest Riesling Estate Bottled (2009 &amp; 2010 gold medal) $19.95</p>
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		<title>Post # 17 &#8211; Fred Victor&#8217;ious! (By Angela Aiello)</title>
		<link>http://iyellowwineclub.com/blog/post-17-fred-victorious</link>
		<comments>http://iyellowwineclub.com/blog/post-17-fred-victorious#comments</comments>
		<pubDate>Tue, 29 Jun 2010 17:09:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[A couple of girls on a Wednesday night were headed to a wine event&#8230;(this seems to be a theme here at iYellow, but hey, we&#8217;re  not complaining!) We began our night with a blo n&#8217; go (for more details refer to post #15) and then took the TTC over to Arta Gallery in the Distillery District to attend &#8220;An Evening of Wine, Cheese &#38; Art Sale&#8221;, in support of Fred Victor Centre. There was great music,  six great wineries from Ontario, a silent auction, good food and a good time ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a rel="attachment wp-att-2515" href="http://iyellowwineclub.com/blog/post-17-fred-victorious/attachment/22winesmay2010final_jpg-6862"><img class="alignleft size-medium wp-image-2515" title="22winesmay2010final_jpg-6862" src="http://iyellowwineclub.com/wp-content/uploads/2010/06/22winesmay2010final_jpg-6862-300x199.jpg" alt="" width="300" height="199" /></a>A couple of girls on a Wednesday night were headed to a wine event&#8230;(this seems to be a theme here at iYellow, but hey, we&#8217;re  not complaining!) We began our night with a blo n&#8217; go (for more details refer to <a href="http://iyellowwineclub.com/blog/blo-n-go-wine-awesomeness-by-angela-aiello">post #15</a>) and then took the TTC over to <a href="http://www.artagallery.ca/" target="_blank">Arta Gallery</a> in the<a href="http://www.thedistillerydistrict.com/"> Distillery District </a>to attend &#8220;An Evening of Wine, Cheese &amp; Art Sale&#8221;, in support of <a href="http://www.fredvictor.org/">Fred Victor Centre</a>. There was great music,  six great wineries from Ontario, a silent auction, good food and a good time to be had! We were able to catch-up with Derek from <a href="http://www.laileyvineyard.com/" target="_blank">Lailey Vineyards</a>, taste wines from <a href="http://www.blackprincewinery.com/">Black Prince Winery</a> from PEC (their Cab franc was a little disapointing but I&#8217;m still a BP believer), <a href="http://flatrockcellars.com/">Flat Rock Cellars </a>(one of my fav&#8217;s!), <a href="http://www.calamuswines.com/">Calamus Winery</a>, and <a href="http://www.creeksidewine.com/">Creekside Wines</a> (loved, loved, LOVED the Sauv Blanc Reserve!). To boot, there was even complementary cheeses chosen by <a href="http://www.leslievillecheese.com/">Leslieville Cheese Market</a> and OMG were they ever good &#8211; I tried to bargain with the guy to let me buy the rest of the cheese that was leftover from the night, because I was a little addicted to it&#8230; typically I can be found anywhere there is cheese and wine! There was entertainment provided by <a href="http://www.myspace.com/michellewillismusic">The Michelle Willis Quartet</a> and the team and I even got to meet the <a href="http://www.suzanamusic.com/news.php">Suzana Da Camara</a> group too! Overall, this event was simply fabulous and a great way to support a good cause, taste some good wines and spend a Wednesday night.</p>
<p style="text-align: justify;"><span style="color: #ffffff;">XX</span></p>
<p style="text-align: justify;">For more about the Fred Victor Centre <a href="http://www.fredvictor.org/">click here&gt;&gt;</a></p>
<p>To learn more about Wines of Ontario <a href="http://winesofontario.org/">click here&gt;&gt;</a></p>
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		<title>Post #16 &#8211; An Interview with Aurelio Montes (By Carlissa De Rose &amp; Lisa Andrews)</title>
		<link>http://iyellowwineclub.com/blog/an-interview-with-aurelio-montes-by-carlissa-de-rose-lisa-andrews</link>
		<comments>http://iyellowwineclub.com/blog/an-interview-with-aurelio-montes-by-carlissa-de-rose-lisa-andrews#comments</comments>
		<pubDate>Sat, 26 Jun 2010 17:07:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Aurelio Montes]]></category>
		<category><![CDATA[chile]]></category>
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		<category><![CDATA[Montes]]></category>
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		<description><![CDATA[For someone raised in a big city with no background, connection or awareness of the world of wine, Aurelio Montes remarkably is now considered one of the most influential and inspirational winemakers of Chile today. I was both nervous and humbled by the opportunity to interview one of the industry’s most well respected movers and was grateful that Carlissa was there with me. On his North American tour, Aurelio Montes was kind enough to squeeze Carlissa and I into his busy Toronto schedule for what was to be a quick ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a rel="attachment wp-att-2478" href="http://iyellowwineclub.com/blog/an-interview-with-aurelio-montes-by-carlissa-de-rose-lisa-andrews/attachment/may-2010-004"><img class="alignleft size-medium wp-image-2478" title="May 2010 004" src="http://iyellowwineclub.com/wp-content/uploads/2010/06/May-2010-004-300x224.jpg" alt="" width="300" height="224" /></a>For someone raised in a big city with no background, connection or awareness of the world of wine, Aurelio <a href="http://www.monteswines.com/" target="_blank">Montes </a>remarkably is now considered one of the most influential and inspirational winemakers of Chile today. I was both nervous and humbled by the opportunity to interview one of the industry’s most well respected movers and was grateful that Carlissa was there with me. On his North American tour, Aurelio <a href="http://www.monteswines.com/" target="_blank">Montes </a>was kind enough to squeeze Carlissa and I into his busy Toronto schedule for what was to be a quick interview. ‘Quick’ went out the window as the interview, almost naturally, stretched into over an hour long of casual conversations and shooting the breeze. His articulate and professional manners were balanced by his down to earth and approachable nature and it was all too easy to get lost in his passionate dissertations. We did however manage to get a few of the questions and answers down for you! Might I also suggest a glass of <a href="http://www.monteswines.com/" target="_blank">Montes</a> Alpha Cabernet Sauvignon 2007 from Aurelio’s favourite collection to get you in the mood?<br/><br/></p>
<p><strong>CD:</strong> As your family was not involved in the wine industry, how did your passion for fine wine develop and why did you get into the industry?<br/><br/></p>
<p><strong>AM: </strong> Growing up I always wanted to be outdoors as I liked open spaces and decided to study agronomy at University. When I got to University, there were winemaking classes offered and I decided to learn more about wine. It was then that I realized I had a passion for wine, fine wine especially. As soon as I started working in the industry, I knew it was my calling and that this was where I belonged.<br/><br/></p>
<p><strong>CD:</strong> What do you enjoy most about winemaking?<br/><br/></p>
<p><strong>AM:</strong> One of the parts that I enjoy the most is being really involved in the viticulture; I love walking in the vineyards and studying the grapes as this aspect is more of a challenge for me and I like challenges.<br/><br/></p>
<p><strong>LA: </strong> What are some of the challenges and victories you face in Napa that you don’t in Chile or Argentina logistically speaking and do you find this affects the price points at which you can sell the wines?<br/><br/></p>
<p><strong>AM: </strong> Well you see, the land, and in California particularly is much more expensive and so is labour and things like that, so there really is no large profit in these regions unless you have the deep pockets to support it. Besides that, we rent a winery and use grapes from some of the regions premium vineyards to help with the cost but still be able to produce good wine. For me it is more of a spiritual endeavour, and to be able to succeed in these regions. To be able to produce a quality wine in a different region and of course the learning that comes with it is most important. So yes, it is more expensive to produce, and yes, it affects the price but it is not after all the profit that is most important, but rather the learning, growth and achievement of producing quality wines in regions outside of Chile.<br/><br/></p>
<p><strong>CD: </strong> What made you choose these particular regions?<br/><br/></p>
<p><strong>AM:</strong> Well, there were a lot of areas that showed potential but I decided to start expanding in Argentina for two reasons: first to experiment with growing grapes there and wanted to learn more about their tannin structure, and second, the proximity to my Chilean operations. Grapes tend to grow faster in Argentina than Chile and I realized that we could make a larger volume of wine for a slightly lower cost which would mean more of a profit, so it was beneficial for us to get started. After I had conquered that market and was successful in exporting Argentinean wine, starting a vineyard in California sounded like a great idea. I had always loved visiting Napa so as soon as I needed a new challenge, I knew immediately that Napa was it! And with harvests at two different times of the year, it definitely keeps me busy!<br/><br/></p>
<p><strong>LA:</strong> You export about 94% of your wines internationally. Was it your first intention to sell internationally with Montes Premium` Wines instead of building a reputation at home? Why?<br/><br/></p>
<p><strong>AM: </strong> There is a saying, “there is no profit in your own land”, and this is true, even for Chile. When we first started it was difficult because of the number of established wineries that already existed in Chile. It is a challenge to compete in any industry when there are already so many players in the game. Some additional factors that influence a winery to go into export include wine consumption and sales that are different for each country.  We decided at an early stage that we wanted to bring the wines of Chile to the world. We want to establish ourselves on a world stage as a producer of quality wine.  This outside recognition of Chile, especially the discovery of Chile in England, captures the attention of the people at home. Once you are able to establish yourself on a world stage, people at home will recognize what it is that you are doing.<br/><br/></p>
<p><strong>LA</strong>:     Do you believe that wine regions must first gain recognition internationally to gain a reputation at home?<br/><br/></p>
<p><strong>AM:</strong> There are different cases to be made for each country.  Each country is in a different situation regarding consumption, sales and history of winemaking and of course the direction that they are seeking. A country low in consumption such as Chile, it is important to seek that global recognition. I feel the same is true for Canada; to succeed abroad first will bring success at home.<br/><br/></p>
<p><strong>CD: </strong> The image of Chilean wines has accelerated and gained tremendous popularity in the last ten years and is catching up with traditional old world leaders such as France and Italy. Has there been an increase in the number of people, namely winemakers or viticulturists moving into Chile to try to purchase land and start their own wineries?<br/><br/></p>
<p><strong>AM:</strong> There have been a few quality winemakers from France that have come over to Chile to consult and make wine here but the majority of the viticulturists and winemakers are local which is great for the economy.<br/><br/></p>
<p><strong>CD: </strong> What about the Chilean government, do they assist in promoting or helping Chilean wineries gain recognition?<br/><br/></p>
<p><strong><br />
AM:</strong> The government lends little support but ProChile does help export our wines. ProChile is an organization that helps certain wineries and other Chilean companies promote and export their products internationally.</p>
<p><strong>LA: </strong> Consumption of wine being much lower in Chile as compared to other regions in the world, do you see that changing with the gaining popularity of the region? Are there any movements to support the local industry in Chile or do you see gross national income a strong barrier for the domestic market?<br/><br/></p>
<p><strong>AM: </strong> 35 years ago, consumption in Chile was 50 litres per capita; we were a wine drinking nation. This number over the years dropped to 12 litres per capita and has only recently to this day increased to 18 litres per capita. We are just starting to see a turn-around. I think that Chileans are drinking less wine than they had 35 years ago however; the wines that they are drinking are of higher quality and perceived to be a healthier choice. Chileans are incredibly proud of their local wines and if you were to walk into any wine store in Chile you would see that 98% of what they carry is domestic product. Yes there is tremendous support for the local wine industry.<br/><br/></p>
<p><strong>LA:</strong> How do you think the conglomeration of wineries on a now global scale will affect the industry ten years down the road?  Will small independent artisanal wineries be able to stay afloat without being bought up?<br/><br/></p>
<p><strong>AM: </strong> I cannot offer a real answer to that question however common sense would tell us that there is no chance of survival for these smaller boutique wineries.  The wine industry is a glamorous business to be in. Most wineries are not truly profitable and are often supported by other businesses or industries as a pet project for the wealthy. A symbol of status.  I don’t think that it is all bad news, Rosemount and their relationship with Southcorp Wines is an excellent case of this idea of excellence versus numbers.  In most situations when a smaller winery is bought up by a larger company, they are given enough autonomy to maintain their excellence while increasing exposure and opportunity in sales along with improvements to winemaking and production practices. It may not always be the case but it is surely a way for these wineries to not only survive but thrive in an ever competitive industry. On a trip to France, even the best of the best are in this same situation. One thing I can say about it is&#8230; the improved sustainability and timeliness of a smaller winery in forming these partnerships is a good thing.<br/><br/></p>
<p><strong>CD:</strong> Why did you decide on choosing the Institute of Masters of Wine for the scholarship?<br/><br/></p>
<p><strong>AM:</strong> We decided it was time to promote wine education in growing minds. We chose the Masters of Wine as our partner for this scholarship because we believe they many of the candidates and sommeliers are the future leaders of the wine world and we want to encourage them to think seriously about wine. Every year we accept international essays from either students or graduates of the Masters of Wine program on a specific topic that changes annually. The winner receives a grand prize of cash and a trip to Chile.<br/><br/></p>
<p><strong>CD:</strong> When you are not drinking your own wines, what else do you drink?<br/><br/></p>
<p><strong>AM:</strong> I like to try other Chilean wines to compare them to my own primarily, but I really like red Bordeaux and Napa Cabs as well. When I am not drinking wine, I also really enjoy a good gin and tonic!<br/><br/></p>
<p><strong>LA:</strong> A new trend with new world wines in restaurants is wine on tap. Would you ever consider selling any of your wines in restaurants out of a keg?<br/><br/></p>
<p><strong>AM: </strong> I am actually not terribly reluctant to this idea. It is something I have not given much consideration to however with technology improvements this may be a something to look into. Wines by the glass are definitely an important market in restaurant sales however I would not be inclined to put my wines in the same category as jug or bulk products. It was not too long ago that my sales and marketing director was trying to convince me to sell my wine through Costco. At first I thought he must be absolutely mad to even suggest Costco as a retail outlet! It wasn’t until he showed me the other premium brand wines that are already being sold there that I was convinced it may be a very reasonable option. If Latour or Margaux are selling wines from the tap I would of course consider putting mine right there next to them.<br/><br/></p>
<p>On behalf of Carlissa and myself I would like to send a special thanks to Angela and Steve for making this interview possible and also to the Spoke Club for hosting our special guest.<br/><br/></p>
<p>Cheers,<br/><br/></p>
<p>Carlissa De Rose &amp; Lisa Andrews</p>
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		<title>Post #15 &#8211; Blo &#8216;n&#8217; go + Wine = Awesomeness! (By Angela Aiello)</title>
		<link>http://iyellowwineclub.com/blog/blo-n-go-wine-awesomeness-by-angela-aiello</link>
		<comments>http://iyellowwineclub.com/blog/blo-n-go-wine-awesomeness-by-angela-aiello#comments</comments>
		<pubDate>Mon, 21 Jun 2010 23:27:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[Wednesday June 16th was a fantastic night out on on the town for a few iYellow girls. Not only was it a beautiful Summer&#8217;s night in downtown Toronto but it was also the launch of a new label and new varietal wines by Piat D&#8217;Or.  So at 5pm Tallyia, Laura and I hit the town to celebrate Summer with a couple wine events and maybe a few more glasses than we needed &#8211; and thankfully the TTC took us around town safely.
$
We arrived at Blo hair bar (blogmedry.com) on King ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a rel="attachment wp-att-2443" href="http://iyellowwineclub.com/blog/blo-n-go-wine-awesomeness-by-angela-aiello/attachment/screen-shot-2010-06-21-at-6-47-47-pm"><img class="alignleft size-medium wp-image-2443" title="Screen shot 2010-06-21 at 6.47.47 PM" src="http://iyellowwineclub.com/wp-content/uploads/2010/06/Screen-shot-2010-06-21-at-6.47.47-PM-95x300.png" alt="" width="77" height="244" /></a>Wednesday June 16th was a fantastic night out on on the town for a few iYellow girls. Not only was it a beautiful Summer&#8217;s night in downtown Toronto but it was also the launch of a new label and new varietal <a rel="attachment wp-att-2444" href="http://iyellowwineclub.com/blog/blo-n-go-wine-awesomeness-by-angela-aiello/attachment/screen-shot-2010-06-21-at-6-47-35-pm"><img class="alignright size-medium wp-image-2444" title="Screen shot 2010-06-21 at 6.47.35 PM" src="http://iyellowwineclub.com/wp-content/uploads/2010/06/Screen-shot-2010-06-21-at-6.47.35-PM-95x300.png" alt="" width="87" height="270" /></a>wines by Piat D&#8217;Or.  So at 5pm Tallyia, Laura and I hit the town to celebrate Summer with a couple wine events and maybe a few more glasses than we needed &#8211; and thankfully the TTC took us around town safely.</p>
<p style="text-align: justify;"><span style="color: #ffffff;">$</span></p>
<p style="text-align: justify;">We arrived at Blo hair bar (<a href="http://www.blomedry.com/">blogmedry.com</a>) on King Street West a little after 5pm. The word on the street was if we got to the launch party early enough we would all be able to get our hair done and drink at the same time &#8211; BONUS! If you know me (or any girl for that matter) you know we can always use a hair appointment and a glass of wine to pair with it. As we got our hair did by the super staff at Blo we were able to taste the new Piat D&#8217;Or Chardonnay and Merlot. This label was once about blends (so is/was most of French wine), however, Piat D&#8217;Or is now moving forward with more varietal based wines. The Chardonnay and the Merlot paired well with the hair service and the passed appy&#8217;s were a great perk too. The twist top makes it an easy wine to serve friends (no fancy corkscrews are necessary) and they were both easy drinking. While we sipped our French wine Laura and I reminisced about our time in France which was just a few weeks earlier&#8230;we both had such a great time  in France that any French wine would help to bring back amazing memories and make us smile! So overall Wednesday night at Blow with Piat D&#8217;Or was filled with good wine, good friends and good hair and made for a great start to a Wednesday evening. Pair this wine with great company and a summer BBQ. After some wine and a blo we were off to event #2 &#8211; event post coming soon!</p>
<p style="text-align: justify;"><span style="color: #ffffff;">@</span></p>
<p style="text-align: justify;">Below is a picture of Laura, Me and the rest of our travel crew that we went to France with under the Eiffel Tower&#8230;and for the record it took all my might to not call this article &#8220;A Blo Job + Wine = Awesomeness&#8221;<a rel="attachment wp-att-2445" href="http://iyellowwineclub.com/blog/blo-n-go-wine-awesomeness-by-angela-aiello/attachment/100_8876"><img class="aligncenter size-large wp-image-2445" title="100_8876" src="http://iyellowwineclub.com/wp-content/uploads/2010/06/100_8876-1024x768.jpg" alt="" width="568" height="424" /></a></p>
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		<title>An Outback BBQ</title>
		<link>http://iyellowwineclub.com/upcoming-events-tours/an-outback-bbq</link>
		<comments>http://iyellowwineclub.com/upcoming-events-tours/an-outback-bbq#comments</comments>
		<pubDate>Fri, 18 Jun 2010 18:58:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Upcoming Events & Tours]]></category>

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		<description><![CDATA[iYellow Wine Club &#38; Wine Australia Present…

 
Sip your way through a Thursday Night at the hottest Wine BBQ of the Summer
Thursday July 22nd
6-9pm
99 Sudbury Patio &#38; Loft
~
30+ Outback Aussie wines
Outback BBQ Canapes
Local beats
Hottest patio loft party of the summer
~
$30 before July 1st
$35 after July 1st
iYellow Wine Club encourages safe and responsible tasting. Also note that iYellow Wine Club does not issue paper tickets. Once you purchase your tickets your name will be put on a guestlist and you will need your ID to sign in the night of the ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">iYellow Wine Club &amp; Wine Australia Present…</p>
<p style="text-align: center;"><a rel="attachment wp-att-2412" href="http://iyellowwineclub.com/upcoming-events-tours/an-outback-bbq/attachment/outback_wordmark-2"></a><a rel="attachment wp-att-2419" href="http://iyellowwineclub.com/upcoming-events-tours/an-outback-bbq/attachment/screen-shot-2010-06-18-at-2-59-59-pm"><img class="aligncenter size-full wp-image-2419" title="Screen shot 2010-06-18 at 2.59.59 PM" src="http://iyellowwineclub.com/wp-content/uploads/2010/06/Screen-shot-2010-06-18-at-2.59.59-PM.png" alt="" width="274" height="155" /></a><br />
<em> </em></p>
<p style="text-align: center;"><em>Sip your way through a Thursday Night at the hottest Wine BBQ of the Summer</em></p>
<p style="text-align: center;">Thursday July 22nd<br />
6-9pm<br />
99 Sudbury Patio &amp; Loft</p>
<p style="text-align: center;">~</p>
<p style="text-align: center;">30+ Outback Aussie wines</p>
<p style="text-align: center;">Outback BBQ Canapes</p>
<p style="text-align: center;">Local beats</p>
<p style="text-align: center;">Hottest patio loft party of the summer</p>
<p style="text-align: center;">~</p>
<p style="text-align: center;">$30 before July 1st<br />
$35 after July 1st</p>
<p style="text-align: center;">iYellow Wine Club encourages safe and responsible tasting. Also note that iYellow Wine Club does not issue paper tickets. Once you purchase your tickets your name will be put on a guestlist and you will need your ID to sign in the night of the event. Tickets are transferable but non-refundable.</p>
<p style="text-align: center;">* * *</p>
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	<option value="1 Ticket">1 Ticket $35.00</option><br />
	<option value="2 Tickets">2 Tickets $70.00</option><br />
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		<title>Post #14 &#8211; 44 Wines Event Review (By Angela Aiello)</title>
		<link>http://iyellowwineclub.com/blog/post-14-44-wines-event-review-by-angela-aiello</link>
		<comments>http://iyellowwineclub.com/blog/post-14-44-wines-event-review-by-angela-aiello#comments</comments>
		<pubDate>Wed, 09 Jun 2010 19:05:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[May 26th was definitely an unforgettable night at the Toronto Board of Trade. With 44 wines, 22 winemakers, great music and a room full of the coolest people in TO, it was a night to not be missed.  There were also 3 different seminars that people could sign up for complimentary with your ticket, Wine 101 &#38; Get Naked were led by yours truly (I also hosted the evening) and Wine &#38; Food 101 were led by Chef Jason Parsons &#38; Winemaker Lawrence Buhler. As you tasted through the over ...]]></description>
			<content:encoded><![CDATA[<p>May 26th was definitely an unforgettable night at the Toronto Board of Trade. With 44 wines, 22 winemakers, great music and a room full of the coolest people in TO, it was a night to not be missed.  There were also 3 different seminars that people could sign up for complimentary with your ticket, Wine 101 &amp; Get Naked were led by yours truly (I also hosted the evening) and Wine &amp; Food 101 were led by Chef Jason Parsons &amp; Winemaker Lawrence Buhler. As you tasted through the over 44 wines at the event you were able to mark down your favourites and get them delivered to your home or office! Oliver &amp; Bonacini made the night extra special with their delicious canapes, just thinking about them makes my mouth water. But don&#8217;t take my word for it that is was a great night, <a href="http://www.flickr.com/photos/iyellowwineclub/sets/72157624073999039/" target="_blank">check out our pictures on Flickr! </a></p>
<p><span style="color: #ffffff;">************************************************************************************************************************</span></p>
<p>Did you attend 44 Wines? If you did share with us some of your favourite wines you tried!!</p>
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		<title>Post #4 &#8211; Which restaurants are you drinking &amp; eating at this summer?</title>
		<link>http://iyellowwineclub.com/wall/post-4-which-restaurants-are-you-drinking-eating-at-this-summer</link>
		<comments>http://iyellowwineclub.com/wall/post-4-which-restaurants-are-you-drinking-eating-at-this-summer#comments</comments>
		<pubDate>Wed, 02 Jun 2010 23:56:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Wall]]></category>

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		<description><![CDATA[Tell us where you&#8217;re going and which patios, restaurants, wine lists and food your enjoying. We are always looking for the next hot spot, so let other members know where they should be going!
]]></description>
			<content:encoded><![CDATA[<p>Tell us where you&#8217;re going and which patios, restaurants, wine lists and food your enjoying. We are always looking for the next hot spot, so let other members know where they should be going!</p>
]]></content:encoded>
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		<title>Post #13 &#8211; World Cup Drinks! (By Melissa Duff)</title>
		<link>http://iyellowwineclub.com/blog/post-13-world-cup-drinks-by-melissa-duff</link>
		<comments>http://iyellowwineclub.com/blog/post-13-world-cup-drinks-by-melissa-duff#comments</comments>
		<pubDate>Wed, 02 Jun 2010 23:54:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

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		<description><![CDATA[Some of us will be savouring a great wine to cheer on our favourite team in the world cup.  An Italian Pinot Grigio, a Cabernet Sauvignon from Chile or maybe even a Californian Zinfandel as you cheer on team USA. If you are looking to “mix it up”, you might want to try a few of these favourite summer cocktails as well.
Here is a simple recipe for Brazilian soccer fans out there or anyone looking for a great summer barbeque drink.   Look for any brand of cachaça ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://iyellowwineclub.com/blog/post-13-world-cup-drinks-by-melissa-duff/attachment/lets-kick-it" rel="attachment wp-att-2340"><img src="http://iyellowwineclub.com/wp-content/uploads/2010/06/Lets-kick-it.jpg" alt="" title="Lets kick it" width="144" height="101" class="alignleft size-full wp-image-2340" /></a>Some of us will be savouring a great wine to cheer on our favourite team in the world cup.  An Italian Pinot Grigio, a Cabernet Sauvignon from Chile or maybe even a Californian Zinfandel as you cheer on team USA. If you are looking to “mix it up”, you might want to try a few of these favourite summer cocktails as well.<br/><br />
Here is a simple recipe for Brazilian soccer fans out there or anyone looking for a great summer barbeque drink.   Look for any brand of cachaça at the LCBO.<br/><br />
<strong>5 Easy Steps to a Caiparinha&#8230;</strong><br/><br />
1.	Cut the ends off a fresh lime and then cut the lime into quarters.<br />
2.	Remove any exposed white rind along the edges of the lime after quartering.<br />
3.	Muddle lime with 3 generous teaspoons of sugar in a shaker.<br />
4.	Add 2 oz. of cachaça, lots of ice and shake.<br />
5.	Pour into a short glass.  Saude! <br/><br />
For anyone cheering for Mexico or those looking for a 10-minute mental vacation, the classic margarita is a great summer favourite.<br/><br />
<strong>5 Easy Steps to a Margarita…</strong><br/><br />
1.	Rim a cocktail glass first with lime and then with sea salt.<br />
2.	Add together 3 parts margarita, 2 parts triple sec and 1 part lime juice.<br />
3.	Shake with ice. *<br />
4.	Pour into rimmed glass.<br />
5.	Enjoy!<br />
* You can blend the above mix in a blender for the frozen version.<br/><br />
Lastly, for those die-hard wine club members who don’t want to stray too far from their favourite drink, here is a great sangria recipe to cheer on Spain (where the sangria was first invented).<br/><br />
<strong>5 Easy Steps to Sangria…</strong><br/><br />
1.	Mix 3 parts red wine of your choice with 2 parts orange juice and 1 part 7up.<br />
2.	Add fruits to your taste (e.g., blueberries, raspberries, strawberries, sliced oranges). *<br />
3.	Add ice.<br />
4.	Stir in a punch bowl.<br />
5.	Enjoy!<br />
*Hint: keep the sangria cold by adding frozen fruits…good idea if you are short on ice!</p>
<p>Enjoy the World Cup and I&#8217;ll see you at <a href="http://iyellowwineclub.com/upcoming-wine-events-tours/letskickit">Let&#8217;s Kick it on Thursday June 24th!</a></p>
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